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The Shorty Interview
with BU COM
How do you use Twitter in your professional life?
To engage with our students and provide a resource that is constantly available.
What's your favorite Twitter app?
We're currently HootSuite loyalists. Thanks, HootSuite!
Twitter or Facebook?
Twitter. The bird is the word (as of 2012).
What was the funniest trend you've seen?
BU Memes (https://www.facebook.com/BUmemes) is excellent. But it's still tough to beat an in-bread cat!
What feature should Twitter add?
Longer character limits for DM's. It would eliminate the extra step of switching to email to answer questions/make new connections.
What are some words or phrases you refuse to shorten for brevity?
Anything that would require the use of "2" in a word (2 much, 2night). In general, we try to keep it AP-friendly.
Hashtag you created that you wish everyone used?
How do you make your tweets unique?
By adding a human voice that reflects the collective personality of our student body. We're a school, not a robot.
What inspires you to tweet?
The activities and accomplishments of our students, professors and alums. There are more than enough stories to be inspired on a daily basis.
Ever get called out for tweeting too much?
Not yet, but this Shorty Award run might be stretching the limits for some followers :)
140 characters of advice for a new user?
Engage, ask questions, have fun. But remember, your reputation is valuable. Always keep that in mind.
How long can you go without a tweet?
Depends on how busy the office is, but during the day, never more than a couple hours. It's a blessing and a curse.
What question are we not asking here that we should?
"Would you enjoy a cheese platter at the New York awards ceremony?" (Yes, we would! Thanks.)
What is one of the biggest misconceptions of Twitter?
That it's only a collection of Facebook statuses. As @tdefren tweeted recently, Twitter is fantastic for filtering up great content.
Why should people follow you?
To say informed about one of the country's best communication schools. Also, we make some pretty funny videos.
Can you name some one-of-a-kind Twitter accounts that you follow?
Certainly. All of our students'. Trust us, they're one-of-a-kind.
How do you decide what to tweet?
We try to strike a balance between engagement, news, BU-related promotion, and general nonsense. Anything in there is fair game.
Why'd you start tweeting?
To announce events and news about the College of Communication. @DeanSaboSays always makes sure we're on top of new media.
Has Twitter changed your life? If yes, how?
Well, we're a whole lot more popular now. At least that's how it feels when we gain followers.
What do you wish people would do more of on Twitter?
Explore. It's easy to create your own customized Twitter bubble. It's even easier to follow a few more accounts and open up the world.
How will the world change in the next year?
Mark Zuckerberg will likely own it.

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