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The Shorty Interview
with Opta Sports
Twitter or Facebook?
Twitter for facts, Facebook for in-depth analysis. Contrast.
Who do you wish had a Twitter feed but doesn't?
Diego Maradona - penalised for most handballs in FIFA World Cup history. Ironic.
Why should we vote for you?
Because we have passion for Twitter, sport and informing & entertaining people. Combination.
What's the most interesting connection you've made through Twitter?
We've met many nice media people: players, sports pundits, journalists, club officials, but in sport it's the fans that count. Audience
Hashtag you created that you wish everyone used?
We have created no hashtags, but someone created #SWWU after seeing us and people often use our one word summary style. Homage.
How do you make your tweets unique?
We already used "Number followed by Fact" style in media, but added the sum up word to add personality & occasional humour. #SWWU
What inspires you to tweet?
Interesting events on the field of play that can be backed up or even disproved by our data. Evidence.
140 characters of advice for a new user?
Don't tweet for the sake of it, wait until you have interesting stuff to say, try to reply & tell your followers about good people to follow
How long can you go without a tweet?
Until we find something worth sharing. Quality is better than quantity. Selective.
What is one of the biggest misconceptions of Twitter?
That the number of people following is the most important factor governing quality of content. Tailored.
Why should people follow you?
Because we provide unique sports facts in an entertaining & informative way, offering something different from regurgitated content. Source.
Can you name some one-of-a-kind Twitter accounts that you follow?
We follow our other Opta accounts which cover football and other sports in seven languages, including @OptaJack for MLS.
How do you decide what to tweet?
We spend all day coming up with sports facts & try to pick out some tasty morsels that we think will titillate our followers. Selective.
Why'd you start tweeting?
To make people aware of the Opta brand and to speak directly with football fans about the kind of content they enjoy. Sharing.
Has Twitter changed your life? If yes, how?
It has changed the way some people view football statistics and given us a chance to better explain what we do. Education.
What do you wish people would do more of on Twitter?
Think before they tweet. Pause.
What are some big Twitter faux pas?
Not giving credit for the content you pass on. Theft.

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