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The Shorty Interview
with Cellucor
What's your best tweet?
The Best Part of Waking Up is #C4 in Your Cup. Sorry Folgers.
What are six things you could never do without?
Our family and fans are number 1. Protein, Cellucor C4Extreme, the Gym, Water, and my Mac Book are a few others.
How do you use Twitter in your professional life?
We use Twitter to answer our customers questions, run promotions, give away new products, and share news and a few laughs. 24/7.
What's your favorite Twitter app?
We're twitter purists. Less is more.
Twitter or Facebook?
Hard question. Twitter. If it can't be said in 140 characters, it shouldn't be said at all.
What feature should Twitter add?
Less apps, more included in the base app. KISS -- Keep it Simple (and Social)
Is there someone you want to follow you who doesn't already? If so, who?
Yes! All Cellucor users! We love our customers, they're our family. We know there's tons who haven't gotten in touch yet! Follow us!
Why should we vote for you?
We are catalysts of change in the supplement industry. We believe in technology and information, getting social is our biggest passion.
What's the most interesting connection you've made through Twitter?
We've connected with a few super fans who have given us great ideas on how to better get in touch! A fan turned us onto the Shorty Awards!
Hashtag you created that you wish everyone used?
3 steps to elite Cellucor results...Scoop your C4 or M5 or N-Zero, Shake it up, go Train Hard (crush). #scoopshakecrush
How do you make your tweets unique?
Every tweet with a purpose! We answer almost 100% of our fan's tweets, and our tweets are always meant to converse, teach, laugh, and share.
Ever get called out for tweeting too much?
No! I know our fans enjoy how active we are, and that we really do care to respond to everyone!
140 characters of advice for a new user?
It sounds simple, but get social! All discussion is great; advice, tips, even debates. And remember quality tweets > quantity. Always.
How long can you go without a tweet?
I try to answer every single one of our fans, every tweet. With that in mind, maybe 5 minutes?! It's a labor of love.
What question are we not asking here that we should?
Why are you deserving of a #socialfitness shorty? If you don't win, who should? (Always a fun question!)
How do you imagine Twitter changing?
More video, less words.
Who is the funniest person on Twitter that you follow?
Russell Brand or the guys from Epic Meal Time. Guilty pleasures both.
Why should people follow you?
Learn! Laugh! Enhance! Those are my social goals. Share news and technical insight, spur laughs and debates, offer insider supplement tips.
What do you wish people would do more of on Twitter?
Edit themselves! Not everything is tweet worthy! Quality > quantity. Excite people, make them talk, make them learn, make them laugh.
How will the world change in the next year?
We hope the supplement industry moves in the direction we strive to. No proprietary blends, great innovative products, great content.